Bellabeat Inc. Press release


Bellabeat Inc.

Founded in 2014, Bellabeat creates beautiful, innovative products that help women easily track their overall health and well-being throughout different stages of life. Bellabeat helps promote a better, healthier lifestyle by bringing intuitive wellness tools to women, encouraging them to take care of their health and to be informed. Bellabeat has always been inspired by the beauty and power of nature, which is incorporated into all of their products.

SAN FRANCISCO, CA (Dec, 2016) - Since their admission into Y Combinator’s class of W 2014, Bellabeat continues to change the game of health tracking. Back in winter 2014, Y Combinator included the company in their top 3 startups and Bellabeat raised $4.5M in funding with top investors such as SV ANGEL, UNIVERSAL, CRUNCHFUND, Nicolas Berggruen, Justin Kan, Michael Seibel, Paul Buchheit, Tom Fallows, Cherubic VC and Adrian Aoun. Bellabeat’s smart piece of jewelry, Leaf Nature, launched back in May 2015 has quickly become known as “The Health Tracker for Women”, with more than 400k distributed devices and thousands of users on the waiting list.

2016 started big for Bellabeat, when Forbes included co-founder and CPO Urska Srsen in their “30 under 30” list, naming her ambassador of the list’s Technology field. “I believe limiting yourself is the worst thing you can do. It doesn’t matter if you’re a doctor, a sculptor or a programmer – if we join hands, we can make amazing things that can turn the world into a better place”, Urska said then.

Bellabeat currently employs over a hundred team members in offices in San Francisco (CA), Dongguan (CH) and Zagreb (CRO).

During 2016, they’ve successfully launched their product on the Western European, Middle Eastern, Australian and New Zealand markets while also securing numerous retailers including Amazon, Best Buy, Target, The Bay, Brookstone and Bed Bath & Beyond. They also made some key hires including the head of global expansions from McKinsey & Company and former head of engineering at Apple.

Their health trackers Leaf Nature and Leaf Urban (launched in July 2016) have become a key accessory for women with different careers and lifestyles such as Lolo Jones, Summer and Winter Olympian and 3x World Champion, whose personalized guides are available in the Leaf App to all Bellabeat users. Due to its unique design and versatility Leaf was also embraced by many fashion icons, lifestyle and yoga bloggers including Sarah Stage, Kino MacGregor, Diipa Khosla, Gabrielle Epstein, and Chiara Ferragni from The Blonde Salad, one of the world’s most famous bloggers.

In November 2016 Bellabeat launched Shell, the first non-invasive baby heartbeat listener that enables expecting mothers to listen to, record, and share their baby’s heartbeat. The product is one of its kind and it’s continuing to revolutionize prenatal care.

At Bellabeat they're currently working on several exciting projects and preparing new products in order to make 2016 even bigger. The company is growing and they are hiring as they plan to expand into new markets in 2017 and open additional office locations. As co-founder Urska Srsen said: “Health is the company’s number one priority, it’s a direction we’ll continue to take when it comes to developing new products.”


Product Info Sheets

Time info sheet

Leaf Chakra info sheet

Spring info sheet

Leaf Urban info sheet


Leaf Crystal info sheet

Bellabeat Wellness Coach info sheet

Leaf Crystal info sheet

Leaf Crystal info sheet text


Urška Sršen

- co­founder and CCO of Bellabeat Inc., a Silicon Valley company building tech powered wellness products for women. The Bellabeat team is behind the Leaf health tracking jewelry for women ­ one of the best mobile products of 2015 according to Digital Trends and Spring, the first smart water bottle powered by AI. Urška is the detail­obsessed execution force behind Bellabeat’s brand and products which have been recognized as some of the most innovative products launched within the digital health market. In 2016 Urška was chosen by Forbes as ambassador of the Technology field for their first European 30 under 30 list. She was nominated as best female entrepreneur in Croatia in 2016 by Veuve Clicquot and has also received the Jabolko Navdiha (Apple of Inspiration) award from the President of the Republic of Slovenia. Bellabeat was part of the Winter14 batch at Y Combinator where it completed the program top of its class. Previously it has raised funding from investors such as SV Angel, Justin Kan, Michael Seibel, Paul Bucheit and Yi Pin Ng and has offices in San Francisco (USA), Shenzhen (China) and Zagreb (Croatia).

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